A twelve-month program to open $3.1M of net-new Velocity pipeline across Southeast Asia, one senior room at a time.
Stripe is already the default for the digital businesses that build on it. What a Velocity team spread across six Southeast Asian markets cannot easily do is get the founders and finance leaders of midmarket companies into a room, week after week, and turn that into pipeline for your sales team.
You described the job yourself: open and scale revenue channels a sales team alone can't unlock. That is exactly what this is. One more route to market your team doesn't have to staff, reported by name, stage and dollar, handed straight to sales.
We've run this motion for the founder buyer. For ByteDance we booked 30 meetings in 3 months straight into the calendars of founders and CTOs. We'd start in Singapore and Malaysia, then roll the same play into Thailand, Indonesia, the Philippines and Vietnam, timed around Stripe's own Southeast Asia momentum.
Your buyers across the six SEA markets (midmarket digital businesses, 201-1,000 employees)
Projections
The program at a glance
What you get
Target list. Named founders, CEOs and finance leaders at 201-1,000 employee digital businesses across the six SEA markets.
The access. Senior, in-person sessions co-hosted by Stripe and NO BS, on scaling, going cross-border and the cost of payments.
Meetings. Qualified 1-on-1s, handed to your Velocity team and tracked by name and stage in your CRM.
Reporting. A live dashboard of all activity, plus weekly progress meetings, sourced pipeline you can report up.
Why it works
The buyer we know. We've run founder and CTO outbound at this altitude, so we hit the ground running.
The model. Give before you take: senior access peers can't reach on their own.
Proven motion. A curated senior room, then conversion, see the proof.
Conversion. 70% of participants to 1-on-1s; 40% of those to CRM opportunities.
Scale. ~12,800 senior buyers across the six SEA markets, before the SMB tier below them.
Why it's low risk
Cost. $7K per month for twelve months, a defined program fee.
Payback. Six projected new logos at a $100k landed ACV are $600k in signed value, about 7.1× the $84k first-year fee, and payments relationships expand on volume from there.
Phased. Singapore and Malaysia first, expandable market by market across SEA once proven.
Transparent. Every name, stage and week visible, nothing in a black box.
Being the developer default gets Stripe considered. It does not get your team into the senior rooms where midmarket deals are won.
Here is the gap. For a growing midmarket business, payments is a considered decision owned at the top: the founder who runs the P&L and the finance leader who owns payment cost, reconciliation and the move cross-border. The pipeline that matters comes from getting those senior people into a room and earning a real conversation, and that is the one thing InMail, webinars and conference booths cannot buy you.
Running that senior, in-person motion week after week, in six markets at once, is exactly what a Velocity team rarely has the time or local network to do, so the pipeline it should produce quietly goes unbuilt. That is the gap this program closes.
Why are these rooms hard to reach?
Being the default only goes so far
Developers reaching for Stripe gets you into the startup, it does not get the founder or CFO of a scaling midmarket business into a room. That still takes a warm, peer-led invitation on something they care about, not a form on the website.
Everyone is chasing them
The same founders and finance leaders are bombarded daily by banks, acquirers, PSPs, BNPL and fintech vendors with AI-written emails, InMails and demo requests. Another cold sequence does not land.
A six-market team can't also convene rooms every week
Building senior relationships across Singapore, Malaysia, Thailand, Indonesia, the Philippines and Vietnam, week after week, takes time, energy and local senior networks a Velocity team rarely has to spare on top of the day job.
Give before you take.
Behind every midmarket payments deal that closes in this region is a high-level peer-to-peer relationship. You can't build that relationship by making asks, you need to offer something of value first.
Spearfish in a small elite pond, not hit-and-hope
Decision making in APAC is top heavy. A dozen of the right people in an intimate setting beats a thousand badge scans.
Reach out like a peer
A real message from a real peer, about something they care about. Not InMail, not AI-slop emails, definitely not cold calls.
Ride Stripe's own momentum
Stripe Tour, your Southeast Asia product launches and the cross-border and stablecoin push are built-in credibility. Time the room around them, and the invite carries Stripe's own momentum, not a cold ask.
Offer something they want, not something you want to give
A real conversation on real issues with real peers. Not whitepapers, webinars or demos.
Share your point of view
Project credibility through your point of view, told through stories, experience and insight. No slide decks.
Earn the 1-on-1, never demand it
You've built credibility, authority and goodwill before your ask. The follow-up is more organic and more to-the-point because they already know and respect your point of view.
This isn't theoretical. We convene the exact senior room, then convert it.
Our playbook is seat-agnostic: convene the senior people you need to reach into a room they actually want to be in, then convert. The lead proof below is a private lunch in Singapore that put payments and fintech peers, Airwallex, Nuvei, Maybank, in the room alongside senior brand leaders, then moved them down the funnel. Same motion, pointed at Stripe's buyers.
The flagship lunch
Private senior lunch in Singapore
What it was: a private, co-hosted lunch for senior decision-makers. We ran the invite, the room and the follow-up. See the post on LinkedIn ↗
People like your buyers were in the room. The table included payments and fintech names, Airwallex, Nuvei, Maybank, exactly the calibre of senior leader Stripe sells into, convened in person and converted.
Why it maps to Stripe: same motion, same altitude. We put a curated senior group in a room they wanted to be in, on something they cared about, then earned the 1-on-1. It is the identical play we would run to open Velocity pipeline with founders and finance leaders across SEA.
In the room:
More proof points
ByteDance: outbound to founders and CTOs
A direct, peer-to-peer outbound motion we ran for ByteDance's BytePlus product. 30 meetings in 3 months booked straight into the calendars of founders, CEOs and CTOs at technology companies, with 5 progressing to POC. This is the founder buyer that Stripe's Startups and Velocity segments live on, met one on one, not just in a room.
Who we met:
Integrate: senior B2B dinner in Singapore
An evening for senior B2B leaders, co-hosted with the CEO of Integrate, on the revenue impact of trusted data. Payments and fintech peers, PayPal and Airwallex, at the table alongside enterprise names. View the post on LinkedIn ↗
In the room:
Your buyers: founders and finance leaders at midmarket digital businesses across SEA.
Two seats sign for payments at a growing midmarket business: the founder, CEO or MD who owns the P&L, and the finance leader (CFO, VP Finance, Finance Director) who owns payment cost, reconciliation and the move cross-border. We scope midmarket digital companies (201-1,000 employees) in the verticals Stripe wins, across the six SEA markets you run, split into an established-hub tier and a high-growth tier. Product and engineering are the technical influencers, not the primary room.
| Buyer groupmidmarket digital, 201-1,000 employees | Tier 1Singapore, Malaysia | Tier 2Thailand, Indonesia, Philippines, Vietnam | Total |
|---|---|---|---|
| Founders, CEOs & MDsFounder, Co-Founder, CEO, Managing Director | 3,500+ | 7,000+ | ~10,500+ |
| Finance leadersCFO, VP Finance, Finance Director, Head of Finance | 817 | 1,500+ | ~2,300+ |
| Total | ~4,300+ | ~8,500+ | ~12,800+ |
Methodology. LinkedIn Sales Navigator, October 2026. Person location across the six SEA markets; company size 201-1,000 employees (the midmarket band); verticals = eight digital-commerce industries (internet & technology, software, retail and apparel, financial services, consumer services, travel, entertainment). Founders group = current title Founder, Co-Founder, CEO, Chief Executive Officer or Managing Director. Finance group = current title CFO, Chief Financial Officer, VP Finance, Finance Director, Head of Finance or Director of Finance. The finance cell for Singapore and Malaysia (817) is an exact Sales Navigator count; cells with a "+" are where LinkedIn caps the live display, so read those as conservative floors. Founders at 51-1,000 employees in Singapore and Malaysia alone exceed 8,000, so the SMB tier below this band is meaningful upside beyond the counts shown. Named, de-duplicated target lists are built on kickoff.
Sequence. We open Tier 1, Singapore and Malaysia, prove the motion on your most mature digital markets, then roll the same play into Thailand (where you run all segments), Indonesia, the Philippines and Vietnam once the numbers are landing. Every market is worked senior-first, group by group.
Where we'd start, and how fast.
The ICP puts a real number on it: ~12,800 senior buyers across the six SEA markets, ~10,500 founders and ~2,300 finance leaders, at 201-1,000 employee digital businesses. Here is the sequence.
How we'd phase it across 12 months
Phase 1 (0-3 months): Stand up the motion in Tier 1, Singapore and Malaysia, build the named target list and run the first senior rooms.
Phase 2 (3-6 months): Hit a steady cadence of rooms, broaden across verticals (internet, e-commerce, marketplaces, fintech, travel, gaming) and both buyer groups, and open Thailand.
Phase 3 (6-12 months): Extend into Indonesia, the Philippines and Vietnam as pipeline lands and the model is proven.
Within each phase, the motion:
- Find the right peopleBuild the named target list from the ICP: the exact founders and finance leaders worth a room.
- Reach out like a peerReal messages from real people to the few who matter, not a sequence tool running on its own.
- Convene the roomSmall, senior, co-hosted sessions on what they care about, scaling, going cross-border, the cost of payments and fraud, the kind of room they actually want to be in.
- Earn the 1-on-1Every room converts into named 1-on-1s, handed to your Velocity team, and we sit in every meeting that matters.
- Live trackingDashboards on activity, conversion and deal progression in your CRM, so you can report sourced pipeline up.
- Weekly updates with usA standing weekly check-in where we walk the numbers together and agree the next moves.
What the program is worth, in your terms.
NO BS takes full accountability for the top of this funnel. The defaults below reflect what we typically see, but move the sliders to your own numbers to get a real view of what this NO BS x Stripe collaboration could produce.
Default sliders reflect our working estimate over 12 months: 12 rooms × 8 founders / finance leaders is about 96 reached, 80% to a real 1-on-1 (77), 40% of those to a sales opportunity (31), about a 20% win rate on close (6). At a $100,000 average landed ACV that is $3.1M in pipeline and $600k of signed annual contract value, roughly 7.1× the $84k in first-year fees, before any volume-based expansion. Move the sliders to your own numbers.
Operators, not consultants.
Most firms sell you a plan. We are the team that executes it, in the room, from month one.
Moving Asia from strategy deck to P&L.
More on NO BS ↗
NO BS is a sales execution firm that helps enterprises build pipeline and close deals across APAC.
We don't advise from the sidelines or theorise about markets, we work in them: running outbound, winning meetings, hosting sales conversations, building pipeline, closing deals and learning directly from buyers.
Yuri Bhanage, CEO
Brings 15+ years of hands-on sales in Asia, across SE Asia, China, India and the US, from Fortune 500 to seed-stage startups. Selling to clients like AIA, Accenture, EY, KPMG, Braze, Almosafer, American Express and New Relic. Connect on LinkedIn ↗
Most relevant here: Yuri took Tigerhall from seed to Series A, ran founder and CTO outbound for ByteDance, and built WhyQ's enterprise sales motion from scratch. The founder and finance buyer, and how they engage, is familiar ground.
Rahul Gokhale, Director
Brings a senior operating and commercial perspective from large, complex organizations, with go-to-market and leadership roles across Microsoft, Zendesk, KPMG, Deloitte and Korn Ferry, spanning sales, customer success, partnerships and transformation. Connect on LinkedIn ↗
Case studies
Serious Fluence
50 meetings in 3 months with senior B2C marketing leaders from the likes of Google, Airwallex, Samsonite and Estée Lauder.
ByteDance
30 meetings in 3 months with founders and CTOs for the BytePlus AI product, 5 progressing to POC stage.
WhyQ
Built an outbound enterprise sales motion from scratch, leading to a US$200K+ enterprise deal closed in the first 3 months.
Why NO BS
Results from month one
Outreach, meetings and pipeline building from day 1, landing in the first month, not after a long ramp.
Enterprise access, without the overhead
Reach the top levels of the enterprises you want, without investing millions in a market-development team to get there.
Results that count, not theories
Meetings, opportunities and deals, tracked by name. Not market theories or a strategy deck that sits on a shelf.
What we'd need from you.
We can get into a lot more detail from here, but four questions first.
- Do the projected outcomes align with your targets?
- What questions do you have on our approach?
- How big a priority is this for you?
- What budget can you allocate to achieve these outcomes?